bux Website

bux was a money transfer website and application that was looking for a more successful homepage (in terms of follow throughs to appStore views/downloads) and to reskin the rest of their website to visually align with the new homepage.

Our main goal was to get people to download the app. However, public knowledge and perception of the brand was poor, so we needed to not only communicate what the product was (and the potential monetary savings from using the service) but also the legitimacy and safety of the brand.