During Movember, Schick wanted to highlight their involvement as a major sponsor and engage participants with their brand.
The insight was for many men, growing a moustache isn’t easy. Every Movember, many men are seen with poorly crafted, scraggly facial hair. We needed to provide them with the inspiration and means to style their upper lips and “Look Schick Hot”.
On a Facebook page, Schick offered free Moustache insurance, showcased moustaches in the Mo Wall-of-fame, provided facebook image-tagging opportunities and allowed users to add to the Insta-Mo-gram using #LookSchickHot.