Microsoft Cloud Thumbnail

Microsoft Cloud Filmstrip

I was asked to design a rich media filmstrip for Microsoft Cloud, using the style and assets that were pre-determined by the campaign overseas. There were four main pillars, Insights, Platform, Productivity and Social that needed to be touched upon. There was a lot of information to be told, so I kept the copy in small chunks which were easy to digest and suggested some subtle animations to keep the user engaged. The arrows animated to show the journey from frame to frame within each pillar, and the illustrations animated to keep it interesting.