The Reserve Table

Jacob’s Creek wanted to highlight its Reserve brand and show consumers that even though its price point is low, it is a high quality, ‘premium’ wine.

The idea was The Reserve Table, an online portal where people could go to be educated about food and wine, and most importantly, Jacob’s Creek Reserve.

I designed desktop, tablet and mobile versions of the portal to create a responsive layout with a seamless experience between devices. I had to keep in mind that while we wanted to create a premium feel, we had a short timeline for delivery, so I had to make it look great whilst still being able to be developed in a short time frame.